Enterprise & Social Responsibility Essay Example | Topics and Well Written Essays - 1750 words

Undertaking and Social Responsibility - Essay Example Tobacco is a case of an exchange merchandise, similar to that of groceries in financial terms whereby, cost is set by crop yields which typically relies upon neighborhood climate conditions. There are a few contemplations for tobacco business and it incorporate the estimation of species developed for tobacco creation, the general amount available, the strength of the plants, the region or district where plant was developed, the item quality and numerous other. These variables are managed appropriately by tobacco makers like the Altria Group of organizations. The parent organization (Altria Group Inc., 2009) of the celebrated Philip Morris USA, John Middleton, Smokeless Tobacco Company, Ste. Michelle Wine Estates and Philip Morris Capital Corporation is the Altria Group. Among the organizations of Altria, Philip Morris USA is known as the biggest tobacco organization in US, with precisely 50% of the all out U.S. cigarette advertise. Additionally, the main maker just as advertiser of smokeless, clammy tobacco is the U.S. Smokeless Tobacco Company while John Middleton is as yet the main assembling business of huge machine-made stogies. It is Althrias pride that Ste. Michelle Wine Estates have a place with the best 10 premium wine makers in the United States. Altria Groups tobacco organizations is pleased to have made effective and well known brand names like Marlboro, Skoal, Copenhagen, and Black and Mild. The extension of Altria Groups tobacco organizations tobacco items is driven by steady development. The Altria Group working organizations accept that in their business, tuning in to and bantering with individuals in regards to the issues and concerns encompassing their items just as their organizations is fundamental. In this manner, the representatives meet with cultivators, providers, retailers, and grown-up shoppers on a normally premise. They guarantee that there is cooperation with speculators, chose authorities, network

Health Safety Free Essays

The Health and Safety at Work Act 1974 is the essential bit of enactment covering word related wellbeing and security. Under this Act, the business, the laborers and the people being upheld have duties to guarantee wellbeing is kept up in the work environment. Your manager should show a duplicate of this Act on their fundamental premises. We will compose a custom article test on Wellbeing Safety or on the other hand any comparative point just for you Request Now The principle motivation behind the enactment is: †¢To secure the wellbeing, security and government assistance of individuals at work †¢To shield others from dangers emerging from the exercises of individuals at work †¢To control the utilization and capacity of hazardous substances †¢To control the emanation into the air of toxic or hostile substances Other key bits of enactment that sit close by and bolster the Health and Safety at Work Act are: †¢The Management of Health and Safety at Work Regulations 1992 underline what bosses are required to accomplish under the Health and Safety at Work Act. †¢The Control of Substances Hazardous to Health Regulations (known as COSHH) expect businesses to control substances that can hurt workers’ wellbeing. †¢The Manual Handling Regulations 1992 sets out necessities for manual taking care of and moving and treatment of individuals. †¢The Reporting of Injuries, Diseases and Dangerous Occurrences Regulations 1985 (known as RIDDOR) sets out what should be accounted for. My manager has approaches and systems covering a wide scope of wellbeing and security subjects to join the lawful necessities. Here are a portion of the strategies and systems: †¢Personal wellbeing and solitary working †¢Fire wellbeing †¢Food wellbeing and cleanliness †¢What to do in case of a crisis †¢Risk appraisals †¢Smoking at work †¢Use of synthetic substances and waste removal †¢Moving and treatment of individuals and items †¢Personal cleanliness †¢Infection control †¢Security measures and guests In wellbeing and security my obligations are: †¢Take sensible consideration of your wellbeing and security †¢Take sensible consideration not to put others, including different representatives and individuals from people in general in danger by what you do or don’t accomplish at work †¢Co-work with your manager ensuring you get legitimate preparing and you comprehend and follow your organisation’s wellbeing and security arrangements †¢Not to meddle with or abuse anything that’s been accommodated your wellbeing, wellbeing or government assistance †¢Tell your boss if something happens that may influence your capacity to work, for instance getting pregnant or supporting a physical issue †¢Not to embrace any wellbeing and security errands that you haven’t been prepared for In wellbeing and security my employer’s duties are: †¢Provide a protected work environment †¢Give data on wellbeing and security †¢Provide free wellbeing and security preparing †¢Make sure you can enter and leave the working environment securely †¢In wellbeing and security the people you support’s duties are: †¢Follow wellbeing and wellbeing exhortation given to them †¢Co-work with you to utilize suitable hardware securely †¢Take sensible consideration of their own wellbeing and security †¢Without the right degree of preparing you are not permitted to complete certain undertakings identifying with wellbeing and security. Here are a couple of models: †¢Moving and dealing with †¢Administering prescription †¢Emergency emergency treatment †¢Giving infusions †¢Peg taking care of †¢Colostomy †¢Fighting fire On the off chance that you are uncertain about what you may or may not be able to, you should examine this with your Proprietor or director. The most effective method to refer to Health Safety, Papers

Financial analysis Essay Example | Topics and Well Written Essays - 1750 words

Budgetary examination - Essay Example To start with, it is sensible to decide the supreme changes that happened between various things of the budget summaries. The rate changes would then be able to be figured to encourage examinations between the progressions that happened in the things of the budget summary. Correlations of various things and budgetary proportions can likewise be resolved to distinguish zones that have issues and may have caused a diminishing in benefit. The money related proportions will help in deciding the administrations proficiency (Brigham and Houston, 2004). This segment will involve playing out a few estimations to get the outright changes, rate changes, examination changes, and money related proportions of various things in the fiscal reports. The progressions will at that point be disclosed by money related, modern, and monetary edges to attempt to clarify the purposes for the changes. Later in the area, different proposals and recommendations will be made to the administration in an offer to improve the monetary circumstance of the organization. The company’s income had a drop of 39440000 real pounds, coming about to a 15.46% reduction in deals. This shows the company’s current execution was very low from the past year’s execution. More profound examination in this issue close by uncovered that there was a drop in the normal modern income of the dress area. This was for the most part a direct result of the financial conditions that win as of now. The economy is as of now at a downturn making buyers to substitute buying garments from extravagance brands such those Excellent Clothing Company produce. The organization is additionally confronted with extraordinary rivalry from the new contestants in the business. The opposition lessens the piece of the pie of the organization coming about to a critical decrease of income (Retail-excellence.com). The company’s cost of merchandise has additionally had a drop 12300000 real pounds, coming about to a 12.71% fall in cost of income. This fall is expected

Tips for Pre-Meds Applying for Scholarships and Financial Aid

It’s no secret that medical school is expensive! It’s no secret that medical school is expensive! There are several types of funding to help you with the expense—for most people, loans are the primary source of support, but it’s also worth applying for grants and scholarships. If you demonstrate financial need, you can sometimes qualify for low-interest or no-interest loans from various sources, which can also be a help. Here are some resources and advice for medical and pre-med students applying for scholarships and financial aid: †¢   First, make sure you file your FAFSA every year, by your state’s deadline.  (If you are not a US citizen or permanent resident, consult the financial aid office at your institution for the appropriate forms to demonstrate your financial need.) †¢ Carefully review the financial aid information for each school you’re interested in. The med school’s financial aid office website is an important resource. If you have questions, contact someone there, or ask a financial aid representative in person when you visit campus. †¢ Many medical schools offer scholarships. When you apply for admission, check to see whether your application will automatically be considered for any scholarships the school offers, or whether you need to submit any additional materials. †¢ Consult lists of scholarships, and search online. If you find awards that you are not eligible for yet, but will be in a year, bookmark them. Keep a file of funding opportunities. †¢ When looking for funding opportunities, think BROAD: you might find scholarships based on your hobbies, your community service, your religious involvement, minority status, work experience, etc. Some foundations fund scholarships for people with disabilities or illnesses, often covering the cost of equipment you may need for school. Local organizations often fund small scholarships for people from their hometowns. You get the idea a little research can pay off! Here are some helpful resources to guide you: AAMC Grants Awards American Osteopathic Foundation Grants Awards General Financial Aid Info for MD Programs General Financial Aid Info for DO Programs Medical Scholarships DO Scholarships Free searchable databases: scholarships.com; schoolsoup.com Careful budgeting can also save you a lot. It can be very helpful to meet with a financial aid counselor at your school. Good luck! By Dr. Rebecca Blustein, Accepted.com editor and former Student Affairs Officer at UCLA’s Scholarship Resource Center, and author of Financing Your Future: Winning Fellowships, Scholarships and Awards for Grad School. Rebecca will be happy to assist you with your grad school applications. Related Resources: †¢Ã‚  How to Write the Statement of Disadvantage †¢Ã‚  Financial Aid and Health Insurance for International Students †¢Ã‚  Ask the Experts: Medical School Admissions QA  [Transcript/Recording]

Challenging Aging Stereotypes Strategies For Creating A...

In Dr. Marcia Ory’s article titled Challenging Aging Stereotypes: Strategies for Creating a More Active Society, many common misconceptions about the elderly are presented and disputed, while also addressing the effect these stereotypes have on the elderly’s view of themselves and how it affects their physical wellbeing. Solutions to getting the older population active and engaged while taking care of their bodies are also presented. This assessment provides a comprehensive breakdown of these topics, while making appropriate suggestions to end the negative stereotypes associated with old age. The author highlights â€Å"six common myths of aging† and provides evidence to discredit these assumptions. These assumptions are that the elderly are associated with disease, they cannot learn new things, self-care is a waste of time, longevity is heavily influenced by genetics, to grow old is to lose a sex drive, and that the older population contributes nothing to society (Ory, 2003, p.165). According to Ory, most of these myths are completely false, and the only one with any hint of reality is the notion that indeed, older individuals do lose some sex drive, however it does not disappear completely and is affected by other factors such as major health problems and the presence of a romantic partner. These myths have profound impacts, not just on the elderly and how they view themselves, but also on the rest of society at large. Especially critical areas these myths influence would beShow MoreRelatedThe Quality Of Life And The Age Of An American1540 Words   |  7 Pagesthe article Challenging Aging Stereotypes Strategies for Creating a More Active Society, the authors tackle common misconceptions and stereotypes associated with aging. 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Ory and her colleaguesRead MoreCognitive Resilience in Adulthood9822 Words   |  40 Pagestext may take 40-60 seconds to translate; larger documents may take longer. Cancel * Turn on search term navigationTurn on search term navigation * Jump to first hit Headnote ABSTRACT A resilience framework for understanding cognitive aging implies a search for factors that buffer against existing risk, enabling one to thrive in what might otherwise be adverse circumstances. The cascade of biological processes associated with senescence and a cultural context that does not take into accountRead MoreChallenges Of Diversity Within The Workplace6204 Words   |  25 PagesOf diversity In The Workplace...10-12 F. Awareness and diversity training programs Of Challenges In the Workplace12-13 G. The Importance of Diversity Training In The Workplace13-14 H. Effective Strategies for Managing Challenges Of Diversity In The Workplace.14-15 I. 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The authors suggest that employees participation, effective feedback across the board, and empowerment of subordinate staffs is a major step in transforming public organizations. This proposalRead MoreOverview of Hrm93778 Words   |  376 Pagesorganization s members. This knowledge base is the foundation of an organization core competencies (integrated knowledge sets within an organization that dist inguish it from its competitors and deliver value to customers). HRM plays important role in creating organizations and helping them survive. Our world is an organizational world. We are surrounded by organizations and we participate in them as members, employees, customers, and clients. 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This chapter looks further into key customer-driven marketing strategy decisions—how to divide up marketsRead MoreCase Study148348 Words   |  594 PagesInstructor’s Manual Exploring Strategy Ninth edition Gerry Johnson Richard Whittington Kevan Scholes Steve Pyle For further instructor material please visit: www.pearsoned.co.uk/mystrategylab ISBN: 978-0-273-73557-1 (printed) ISBN: 978-0-273-73552-6 (web) ï £ © Pearson Education Limited 2011 Lecturers adopting the main text are permitted to download and photocopy the manual as required. Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated CompaniesRead More65 Successful Harvard Business School Application Essays 2nd Edition 147256 Words   |  190 Pagessecond edition of 65 Successful Harvard Business School Application Essays came from a recent rise in business school applications. 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The Workforce Is Growing Older As The Population Ages

The workforce is growing older as the population ages. The elderly in this generation are living significantly longer. The amount of older workers is increasing due to the baby boomer generation. â€Å"The number of older workers over 55 is projected to grow at nearly four times the rate of the overall labor force† (Shultz, pg.7) Many older workers are choosing to stay in the workforce. An increasing amount of older workers are choosing to prolong retirement. Population aging will significantly increase the amount of older workers. â€Å"Between 1977 and 2007, employment of workers 65 and over increased 101 percent, compared to a much smaller increase of 59 percent for total employment (16 and over). The number of employed men 65 and over rose 75†¦show more content†¦Ã¢â‚¬Å"The number of workers between the ages of 65 and 74 and those aged 75 and up are predicted to soar by more than 80 percent. By 2016, workers age 65 and over are expected to account for 6.1 percent of the total labor force, up sharply from their 2006 share of 3.6 percent† (U.S Bureau of Labor Statistics, 2008). The majority of older adults remain in the workforce due to the economic downturn and not being able to afford retirement. Older adults continue to work in order to gain financial stability. Many workers age 65 and older are unprepared for retirement. Older workers are working longer due to the decrease in financial assets, low interest rates, shift to 401(k) s, higher social security retirement age, and longevity. There has been a significant decrease in the value of retirement assets. â€Å"With the shift away from defined benefit and towards defined contribution pensions like 401(k)s, changes in financial markets have a more direct effect on many workers’ retirement savings† (Orszag, 2009). Financial assets have lost value because of the financial crisis. Many older adults lost a large amount of their financial assets because they withdrew funds from their financial accounts in order to survive the financial crisis. â€Å"Some 62 percent of people between ages 45 and 60 experienced at least a 20 percent decline in the value of their financial assets since the beginning of the crisis, compared with only 42 percent in 2010, according to the Conference Board

Impact of Brand Image on Consumer Buying Behavior †Free Samples

Question: Discuss about the Impact of Brand Image on Consumer Buying Behavior. Answer: Introduction All thriving businesses in the entire world do have a bigger role that is common to them all; to strengthen their brand image. Several companies are facing brand war in the world. Consumers are influenced by the brand image when making their decisions on which product to buy. For instance, the electronics industry has a stiff competition since there are several manufacturers of similar products. The only different in the products is packaging, brand name ( the company producing) and sometimes the size. This is exactly what is happening in the phones industry. Apple brand is competing with other companies like Samsung and LG which have all adopted the Android platform. What should the manufacturers of the iPhone do to sale in the market? Having the knowledge that consumers buying decisions are affected by the brand image, it will be of great help to invest much in improving the image of the Apple Brand. Through creating the brand image, companies try to build different ways from which the consumer will perceive the product. The customers perception of the brand is referred to as Brand Image. The perception can either create a positive or negative image on the product. People will decide to buy a firm's product due to the reputation it has or avoid buying them. The brand can either demolish a companys sales or boost them. This has a direct effect on the organizations mission and vision statements. From different studies, consumers have the tendency of attributing certain products with certain characteristics thereby generating an image connection which will be associated with the product. This symbolic identification is what makes people buy goods or services from particular manufacturers. For instance, in the phones industry, some individuals will prefer to buy an iPhone just because they have attributed it to certain qualities like security, long lasting and the best quality. It is hard to change the minds of such individuals even if one comes with a product that might be of superior quality than the one they value. The question remaining is, how well do they trust your products? Brand image is all about trust with the potential clients. When companies make their sales, it is good to ensure that on their first approach to the market, it i mpresses the consumers. The consumer first impression is crucial; it is what will make the consumer to stick with the companys products for a long time. Problem statement Brand image is the process of making an impression of the products or services held by an individual company with the aim of drawing the attention of the consumers. The brand image can be generated by the techniques which the company will employ in making sure that the potential clients are well aware of their existence and the existence of their products. Brand image has several effects on the company and consumer decisions. The effects in the company come as a result of the consumer decisions. It is evident that firms produce because of the existence of a market. Without a ready market, why would an individual decide to engage in production? Some of the effects include an increase in the companys sales if the image is well maintained, a drop in the companys sales if poorly done, expansion of the organization, fall of the company among several others. Both big and small companies are affected by the brand image. More especially with current competition in the market where there are several similar manufacturers, companies sell because of their brands. When an individual goes into a shop to purchase a car for instance, what comes to his mind? Several questions will influence his buying decision. They include: Which brand has the best quality? Which brand sales at lower prices? For instance, most clients might opt to go for the Toyota brand they have had a tremendous buying experience over time. Nevertheless, Toyota specializes in differentiation, a process which pleases many because of the several products made available. How do the other car manufacturing companies like Ford react to this? In this scenario, the Ford Company should come up to identify what the major problem is. Once they realize that the consumers prefer Toyota because of the brand, they should also employ the necessary measures to create a good reputation of their brand to withstand the market competition. If action is not taken in time, Ford is likely to suffer an economic downturn. The marke ting strategies that a company employs have a lot to do with image. Marketing will either boost image or lower it if wrongly done with people who do not have adequate skills. Large companies, like for instance multinational corporations are likely to suffer huge losses if the consumers degrade their brand image (Liu, 2015). Take for example a company like Coca-Cola which is a soft drink company that supplies over two hundred (200) nations in the world, what will happen if in one of the occasions its brand image is degraded by some people who might be their competitor? What will happen if the returns inwards are not sufficient to sustain the companys activities? It is such painful to have a bad brand image. Creating, developing and maintaining a brand image is vital for the existence of a firm which aims to endure the prevailing market conditions, more especially with technology round. Research objectives/ questions The primary aim of this project is to find out how the brand image affects the consumers behavior in the buying decision-making process. Nevertheless, to discover the impacts of these decisions to the firms. In the course of finding this out, the research will also seek to answer the research questions below: How does the brand image affect the consumers decisions on the product to purchase? What are the effects suffered by the consumers as a result of the brand image? How do companies respond to the issue of brand image to attract more potential clients? What are the factors that contribute to the creation of a good brand image to an organization? These research questions will help in finding answers as to how the brand image influences the consumer buying behavior. The consumer buying behavior is crucial to understand since it is what determines what a company sells. Justification of the project The brand image is something that is a reality currently. Most companies are competing in selling products or providing services that are almost similar. Some of those goods are very close substitutes. This gives the consumers a wide range of products and services to choose from. The remaining question is, from whom will they buy this goods or services? Why? Brand image is a serious issue which should be put into consideration. From statistics, consumers in different parts of the world behave differently. For instance, in the US, you will find a given section of the population love using the Apple brand in their daily activities. This explains why you will find a given part of the community using the iPhone while another section using the Android phones. It is just a matter of brand image. In the process of conducting the research, feedback from various consumers will provide the specific things they put into consideration when deciding what brand to buy. Nevertheless, by getting fee dback from the companies experts, the research will provide answers as for how the companies are affected by the brand image they have. There are several benefits of conducting this research. They include the following: This research will help individuals who wish to start and manage businesses the significance of building a good brand image. Understanding how to manage the brand image is vital to the managers. It will help them to come up with the best strategies available to ensure that the brand makes the largest sales possible in the market. Managers can take advantage of this research to strengthen the image of their product. Strengthening image will help them to gain trust from the potential clients and consumers in the market. The results of this research can be used by different managers currently and in the future in the decision-making process. For instance, through this research, the human resource management will have a better understanding as to why hiring employees with skills in the marketing department is relevant. It is vital to remember that the decisions of the human resource management in any organization matter a lot. Hiring unskilled/less skilled employees or less competent employees will lead to underperformance in the organization. For new ventures into the market, the research will serve a great purpose. It will help them to know the significance of the producer-client relationship. Knowing that the market is competitive, they will formulate ways of improving their brand image to shine in the competition. Expected research outcome The research outcomes will be of great use to most companies which aim to increase their sales. Due to the prevailing market completion, most firms look for ways of making massive sales. One of the major ways being brand image reputation, there is very high possibility to have companies relying on the outcome of this research. Though the brand reputation varies from firm to firm, the final result of this research can be relied on by any company, be it small or big, multinational or local and so on. From the competitions in the market, there have been several strategies which companies try to adopt in order to strive. In the past decade, the use of technology in business was not as wide as it is currently (Safko, 2013). Most businesses have moved into using different media platforms to inform the customers of their existence. Some of the expected outcomes include: The influence the social media on the brand image. Most organizations use the social media platforms like Facebook and Twitter to carry on their advertising policies. This is proving to gain many audiences since most people are on the social media (Wynne, 2013). What organizations are doing in the human resource sector to improve the brand image. Workforce is of major importance to an organization. Every process relies on the initiative process on labor. The kind of employees a firm will have will determine the reputation of the firm. For firms with good brand image, the advertisers or people in charge of marketing are well-skilled to handle all the tasks allocated to them (Halligan et al, 2015) Another expected result is the downfall or development of organizations due to brand image. The brand image proves to be the determining factor for most operations in the company. Conceptual framework and research hypothesis The creation and maintenance of brand image are important for all organizations. From the past years, companies have been striving to find out ways of how to increase their sales. The brand image began long ago. During the industrial revolution, several companies came into existence thereby leading to an increase in competition in the market. It has been the trend even to the present. With the improvements in technology in the 21st century, several firms have emerged up. These firms deal with lines of products which are almost similar. How will they exist in the environment with the stiff competition? Regardless of these factors, firms like the Apple Company which was started in the year 1976 by Steve Jobs and Steve Wozniak still perform well despite their high-end products as compared to their competitors like the Android Company. The reason behind this from several types of research is the brand image. Apple products like the iPhone smartphone, Macintosh computers, and the iPads ha ve had a good user experience for the consumers (Solomon, 2017). Most people prefer them over others due to their durability, ability to process information faster and store data safely. Nevertheless, the company has provided clients with different products each year, like currently, the iPhone 7 is trending in the market. Despite the high prices, so many people have purchased the iPhone 7. Unlike other phone manufacturers, it is difficult to find counterfeits of the iPhone. This is probably one of the reasons why most people love the brand thereby promoting the companys brand image. Several crises have occurred as a result of brand image in the world. For instance, in the year 2012, the Dominos crisis affected the supply of Pizza by the company (Lukusa, 2014). In the event, two individuals posted on YouTube video clips which lead to the destruction of the companys brand image. This affected the way people started perceiving the company. As a result, the sales of Pizza and other products from the same company went down in the year 2012. It took the company a very long time to recover from this crisis. Reestablishing the brand image has proved to be the most difficult thing over time. Once you destroy the image of your company, you break the trust of the potential clients. It becomes a big challenge to win them back as compared to starting a new company (Wheeler, 2017). For the Dominos crisis of 2012, the CEO came up with a good strategy to recover, after three days the video had been posted, the CEO posted another video to apologize for the inconvenience provided to them by the two guys who were just trying to have fun on the premises not knowing what they were doing. The use of YouTube and Twitter helped to solve the Dominos Crisis. The brand image has strong relationship with strategic planning, resource allocation, marketing and other parts of the entire organization. Without the image of the brand, all other sectors of a firm will come to a standstill. The diagram below illustrates this relationship. Areas of the organization affected by the brand image.. Methodology In this research, the main objective is to find out the effect of brand image on the consumer behavior (Woodside, 2016). To get a better understanding of the issue, useful information, the best methods include conducting interviews with the customers who have had experience with a variety of products in the market. Interviewing Carrying out interviews with the managers of some companies will help to obtain reliable data which will help the audience to know much how the brand image affects the decisions (Vogt, 2010)., making process in the firm (Hirsch, 2013) For instance, when we go to the footwear industry, it is good to obtain individuals who have had to make decisions in coming up with different footwear collections in their stores. In this case, retailers can serve as the best subjects for our interviews. Retailers usually analyze the brand that sells a lot in their shops. We can use these statistics for the research (Glynn Woodside, 2017). Observation Another method we can employ in the research is observation (Dane, 2014). From observing the way clients make their purchases in different areas like for instance in the supermarket, we will be able to tell which brands are moving at a very first rate. After that, we will analyze different reasons as to why people will, for instance, prefer to use Nivea products rather than using what the Nivea competitors offer through interviews and discussions (Deege, et al, 2014). The interview and observation methods will be used simultaneously in the research. Discussions can be held later. These two methods are cheap since they do not require a lot of funds to be applied like other methods like surveys (Mullings, University of Sheffield University of Sheffield, 2014). Nevertheless, the data obtained is firsthand. Tabulation and graphical presentations To analyze the obtained data, methods such as tabulation and graphical presentations will work out best. It is easy to read graphs and tables thereby drawing out conclusions easily. Graphical presentations provide one an opportunity to compare and contrast different statistical data (Fisher, 2016). The height of the graphs can tell the extent to which a given set of data goes to. The interviewing and questionnaires will both be informative and normative. There is need to make the audience have a better understanding of the whole branding image issue. Literature Review The literature review will also serve best in our research. From analyzing the numerous information collected by several individuals, we will be able to tell the untold and under-told stories in the brand image concerns. This will be helpful to avoid repeating similar mistakes that the previous researchers did. Reducing errors in this research will be of significant by reading the various sources from our library. Nevertheless, literature review gives people an idea of what they will be looking for in the research. The method is cheap, provides wide access to information, and it is time-saving. One does not need to move around looking for information more especially with the introduction of e-learning. Organization of the study This research study will have five chapters and is to be organized as follows: In chapter one, the research proposal will be relevant. Chapter two will provide an in-depth analysis of the brand image and how it affects the consumer buying behavior (Lessig, 2016). In the third chapter, the research will cover the statistical methods employed. That will entail both data collection and data analysis methods. The data collection methods include the observation, interviewing, literature review and questionnaires. The data analysis will include tabulation and graphical presentations. The report analysis and findings will be on chapter four of the research. The significant findings will be summarized in chapter five. Which will be the last chapter of this research. Gantt chart The timeline needed for the whole project to be completed will be as follows. Name of task Start day End day Duration (Days) Proposal of the project 3/6/2017 10/6/2017 7 Literature review 12/6/2017 20/6/2017 8 Data collection 22/6/2017 30/62/2017 8 Data analysis 1/7/2017 12/7/2017 11 Final report submission 14/7/2017 28/7/2017 14 Project Budget and Budget Justification The budget for this proposed research is approximately $3000 for it to be completed by 28th July 2017 as indicated by the Gantt chart. This budget is to be distributed as follows: The literature review will take approximately $900 for the online and print media. Data collection will take approximately $15000 due to the transport costs, analysis materials, conducting interviews and printing the questionnaires for our respondents. Accessing the government statistics regarding the performance of various companies will cost us approximately $600. This information can be summarized as follows: Purpose Estimated amount to be spent in US dollars. Literature review 900 Data collection and analysis 1500 Accessing government reports 600 Total budget estimate 3000 References Dane, F. C. (2014). Research methods. Pacific Grove, California: Brooks-Cole Deege, R., Swanson, D., Canant, A., Mishal, R., Gould, P., Standard Deviants (Performing group), Cerebellum Corporation. (2014). Interviewing: Program 1. Haymarket, VA: Cerebellum Corp. Fisher, R. A. (2016). Statistical methods for research workers. New Delhi: Published by Cosmo Publications for Genesis Pub Glynn, M. S., Woodside, A. G. (2017). Business-to-business brand management: Theory, research and executive case study exercises. Bingley: JAI Press. Halligan, B., Shah, D., Synnestvedt, E., Recorded Books, Inc. (2015). Inbound marketing: Get found using google, social media, and blogs. Prince Frederick, Md: Recorded Books. Hirsch, A. S. (2013). Interviewing. New York: Wiley. In Singh, A., In Duhan, P. (2016). Managing public relations and brand image through social media. Kim, C. 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